Sharing of information, ideas, career interest and other forms of expression used to dominate the media through either the word form, voice, via pictures and videos. However, this seat then left its original enclave that began from studios and into a more liberated domain that allowed everyone to communicate their ideas more swiftly and from anywhere they may be located. This then made social media viable despite that fact that friends are dispersed all over the world for various reasons. This also then made most of our social interactions to be infused with visuals that includes snapping a quick photo and sharing them to friends with text messages in order to allow them to take part of what is going on in the other end. Today, brands are also in the fray, using the means as it were to be able to benefit from this present craze.
The birth of Instagram is now accompanied in building a social network that connects people solely though the visual elements since it is a powerful way to capture and to sustain the attention of people.
This social media platform can be used mightily by brands if they are able to master this type of social commerce.
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If you are just starting on Instagram, here are a couple of content ideas to get you started. If you want to succeed in Instagram the elements of activity and spontaneity should be present. In other words, your photos do not necessarily have to be of high quality, but it must be a photo that captures an emotion. You can either post a picture or a video of your new product, your new product in action, teasers or a sneak peek of your new product before the official launch, behind the scene photos or videos, events you organized or attended and etc.
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Capturing an emotion is what separates a simple snapshot from a stunning success since it impersonates a story in that image If there is a lot of emotion in your photo, then it greatly appeals to our senses and the connected we feel towards it is also greater. Having a photo full of emotion, whatever kind of emotion it is, will make you successful in what you have just done.
In Instagram, you are provided with filters that allow you to enhance you photo’s look and style, but the trend has already reached its peak. People want photos and videos that are colorful, but relatively natural looking.
The hashtag is used in the media to be able to reach more people, encourage more engagement, and attract new followers. Unfortunately, some people take it way too far. They have bloated captions with hashtag which are quite irrelevant to the topic.