The Reasons Why Direct Mail Marketing is Still Very Effective The ultimate goal of every business owner is to make their own business successful in the business industry, and that can only be achieved by using and trying some of the best advertising and marketing tools or strategies for them. Advertising mail is definitely one of the best and the most traditional way of marketing their business, and such tool can also be called in various ways such as junk mail from its recipients or receiver, direct mail from its sender, admail, and mailshot. The process of delivering a postal mail that contains the advertising or marketing materials of an organization or business company is the definition of advertising mail. Some of the common examples of the advertising materials includes coupon envelopes, advertising circulars, plastic mailers, CDs, catalogs, brochures, postcards, free newspapers, special offers, sales letters, newsletters, credit card applications that are pre-approved, and some other commercial merchandising materials. A direct mail or advertising mail are most commonly being delivered or sent to residential homes and businesses or establishments. The common companies or organization that uses direct mail marketing or advertising mail marketing, aside from the business companies, includes non-profits political campaigns, charities and political campaigns. It is absolutely a fact that direct mail marketing is now considered as the most effective and the most perfect opportunity of the organizations, professionals and businesses, for it typically allows them to get in touch with their probable or future customer or clients about the recent or latest products and services they offer. The organizations or businesses who wants or plans to try advertising mail marketing or direct mail marketing should begin with the process of understanding their target customer or clients; then target and impress their ideal customers or clients with their advertising materials; create a mailing list and a direct mail message; and pick a mailing list type, like custom mailing list, specialty list, and cloned list. The basic reasons as to why the advertising mail or direct mail marketing is still effective nowadays, is because it is tangible, in which the clients or customers can physically hold the advertising mail in their own hands; it is personal, in which the companies or organizations can add some personal touch and can address their customers or clients by their name; it is also integrated, in which it can be integrated easily with the use of social, media and internet; it is accountable, in which it can provide them the ability to take track of the success of their campaign; and it is targeted, in which they can choose when and to whom their advertising mail will be sent. The people who wants to learn more about direct mail marketing can check out the internet for some details or information, or ask the help of the ones who specializes in using such marketing tool.