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Techniques of Online Marketing A lot of people in the world are doing business for a livelihood. Business is the process of buying and selling of commodities and services. The target of doing business is making a profit. People use the profit made to grow their business and earn their daily bread. Business makes a profit through customers. It is good for businessmen to attract customers at all times. There are various methods that can be used to attract customers to a business. Customers can be attracted in a business through offering down payments to some products. Expect customers to increase in number where there are discounts offered. Discounts should be given regularly to increase the number of customers. Expect customers to save considerable amount of their money through discounts. Clients can be allured through giving quality services. Technology has enabled businessmen to offer quality services by use of electronic devices. It is through machines such as computers that businessmen have been in a position to give quality financial statements to their customers. Customers can be allured by selling quality and quantity products. Customers are always free and happy when purchasing quality and quantity products in a business. Customers can be won by marketing method. Marketing is the process of creating awareness of the brand of a company to customers. Businessmen use both the traditional and digital marketing strategies to win customers. Examples of the traditional marketing strategies are the use of posters and billboards. The purpose of using the traditional marketing techniques is to allure local customers. Digital marketing is the use of online marketing techniques. Online marketing has been introduced due to technology. There are a number of strategies of online marketing that can be employed to win customers. We have the website as one of the techniques of digital marketing. According to research, the website is mostly used by large companies to advertise their products and services. Website developers are needed when opening a website. It is good to design the website appropriately so as to increase the traffic. The use of the website enables marketers to use videos, texts, and photos when advertising business brands. Online marketing can be done by use emails. Sellers can use emails to update their customers on the changes made in the quality and quantity of the products and services. Internet marketing is possible through callbacks. Retailers can directly communicate with their customers via phone to talk about business matters. It is possible to do internet marketing by using social media platforms. Examples of social media platforms are the Facebook, Twitter, and Youtube. One can use pictures, texts, videos on social media sites to market business products and services.The Essentials of Businesses – The Basics

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